This campaign was created to raise awareness of Kate’s aesthetic services and encourage clients to book ahead of the festive season, from Christmas parties to the big day itself. The content varied between short videos, carousels and static posts, focusing on treatment timelines, when results would look their best, showcasing Kate’s work and introducing her personality through a short interview series. Due to a tight turnaround and limited available footage, some content was created using carefully selected stock imagery and video, alongside in-person gimbal-shot interview content to bring a more personal, behind-the-scenes feel to the campaign.
