Christmas Campaign | I Goddess Aesthetics
With a tight turnaround, limited existing footage, and a clear business goal, driving festive bookings for Kate's aesthetic clinic. This Christmas campaign needed to work hard from the start.
I led the campaign end-to-end: strategy, content planning, scheduling, and performance tracking. Content spanned short-form video, carousels and static posts, covering treatment timelines, result expectations and personal introductions through an interview-style series. I reviewed performance throughout, adjusting the mix based on what was resonating to keep the campaign focused and effective.
To overcome the footage constraints, I combined stock imagery and video with original gimbal-shot interview content. Creating a polished, varied feed that balanced education with personality.
Over the campaign period, the page saw 9,192 views and a 68% uplift in interactions. A meaningful increase for a small business account with an organic-only strategy.
